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Have You Run A Branded Keyword Audit? - (S)NoBoard SEO #22

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Published on Feb 26, 2013

Attention! This episode of (s)NoBoard SEO can be found here http://stokedseo.co.uk/2013/02/26/sno...

We're always chasing generic keywords - but often forget to cover the bases on our own brand name! There's often hundreds of variations of brand searched to our site - "navigational" searches where the user is looking for a specific things and is using Google as the mechanism to find it.

I want to make sure you're given the users what they're looking for in the SERPs. Remember brand keywords aren't just your brand or domain name - they're people, products, events, places - anything you have the exclusive use of in regards to your company.

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