Social marketing on LinkedIn - networker explains the business Case

Top business advice from Pier Paolo Mucelli, Founder and CEO of eOffice, explains how he became one of the top networkers on business social network LinkedIn, and what that status has helped him to achieve. See more business news television shows featuring these experts, as they give their top expert business advice at http://www.yourbusinesschannel.com

Pier Paolo Mucelli Pier Paola Mucelli: I personally have a lot of contacts on LinkedIn; I'm not sure whether I'm number 10 or 11 in the world. I personally think you can use it in two ways you can use business online networks in two ways either you leverage your personal contacts or friend or business associates and keep it relatively small a couple of hundred, two to three hundred and then you can refer to when you want to contact again, your network and share information the other option is to create a very, very large network and by leverage and the huge member base of networks like LinkedIn increase your visibility. We adopted a strategy of going for large numbers, we have a very large eOffice group in LinkedIn it's probably one of the top three and that allows us to attract an international audience. Really I see a business network online as a distribution channel competitively priced for our business services and products.

I would say so far the return on investment is a bit higher on pay per click personally for our business but social networks, business networks roughly between 08 is coming close, is giving a lot of web traffic at the moment and luckily they are still relatively free services..

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[felpaluche]

Very profoundly explained

[vanmaarwijk]

There's a Facebook fan page called "Linkedin Connections Build" go there and leave your profile URL and email and other members will add you... Its a great way to get more connections...

[masmerdes]

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John Kilroy

[ybcviewer]

[Comment from Facebook id: 697151924]

"Business" networking

[BusinessExpertLouise]

I have checked it out and it's quite interesting.

[businessexpertsalli]

Will definitely be checking out Linkedin!!

[BusinessExpertsNat]

No wonder this guy is so successful...

[jax6992]

Linkedin is more so used for business networking... Check it out...

[BusinessExpertLouise]

Is LinkedIn better than other social networks?