Papertweetos - Coca Cola - Ogilvy Argentina

Every time there is a soccer match where the Argentinean National Team plays, people cheer for their squad anytime, everywhere. At home tweeting and at the stadium throwing papers. For the Copa América 2011 we brougth all that encourage together.

We created Papertweetos.

All the fans' twitted through a designated hashtag, each message was printed and launched by cannons just as the players entered the field.

Now when you twit, you encourage.

http://www.ogilvyargentina.com/
https://www.facebook.com/OgilvyARG
https://twitter.com/Ogilvyargentina

• Category

  Sports