A selection of highlights from The Challenger Project in 2011.
The Challenger Project is an ongoing research project carried out by eatbigfish, looking at how Challenger Brands in a wide variety of categories and geographies have succeeded.
Music: Lazy Soul by Mux Mool. Buy on iTunes here:
http://itunes.apple.com/gb/artist/mux-mool/id161063179
For more information visit http://eatbigfish.com.
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