openwave analytics and privacy

A good analytics solution turns raw data transactions into actionable knowledge about the customer, paving the way for relevant, personalized services, improved customer satisfaction and targeted advertising. In the mobile world, analytics plays an even greater role as operators leverage their unique position to drive usage and reduce churn by knowing the most about their subscribers. But what about privacy? As mobile analytics solutions advance, it becomes imperative to balance subscriber benefits against privacy and safety concerns.

Category:

Science & Technology

Tags:

• openwave
• mobile
• analytics
• mobile analytics
• privacy