The US importer and distributor of Tsingtao Beer (and their ad agency Roman and Tannenholz) asked Neal Marshad to direct and shoot this TV spot on which the entire campaign was based to launch the brand in the United States. Neal and team shot this in Tribeca using an Arriflex 35BL with EastmanColor Neg 5247 trying over sixty-five pours to get this one perfect take just right. Needless to say a few on the team had a number of beers that day. Produced by Gale Goldberg.
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