Senior management at every marketing firm should be very active in establishing and maintaining relationships with prospects. This is called "Sharking." Sharks have the attitude and with practice, the art on how to bring in more business. Sharking is part art, part skill, and part attitude. The good news is that the skills can be taught.
http://sandersconsulting.com/the-training/win-large-accounts-bypass-formal-re...
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