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Phoenix Coyotes 'Hockey the Hard Way' 2011-2012 Ad Campaign

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Uploaded on Oct 3, 2011

This is the new Phoenix Coyotes TV Ad spot from Minnesota based Ad Agency Fallon.

From today's press release:

"Phoenix Coyotes Chief Operating Officer Mike Nealy announced today that the Coyotes have launched their new marketing campaign, "Hockey the Hard Way" for the 2011-12 NHL season. The campaign, which was developed by Fallon Minneapolis' newly created sports division, The Room, focuses on the Coyotes' "us against the world" mentality and the organization's defiant attitude and resolve to overcome adversity.

"We are very pleased with the campaign," said Nealy. "Our fans, staff and players have been through a lot the past few seasons and yet that hasn't prevented our organization from succeeding on and off the ice. Whatever adversity we face as a group, we meet it head on, embrace it and defeat it. This campaign speaks to our "one pack" attitude and our ability to bring our players, coaches, staff and fans together to overcome all odds and make hockey work in the desert."

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