A 9 Step Guide On How To Lower Cost Per Lead

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Uploaded by on Nov 30, 2011

A lot of the clients here at Hanapin have lead generation websites, so cost per lead is often a key performance indicator for our accounts. This week's PPC expert, Abby Woodcock, gives you a 9 step guide to lower your cost per lead. If you're starting to get over your cost per lead goals or just need more wiggle room for testing, just follow Abby's guide!

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