New Diet Coke Clip Hits 1 Million in Major "Test" For Google

New Exploding Diet Coke Clip Hits One Million in Major "Test" For Google Video

Google Video has a big hit on its hands with new EepyBird video with nearly 1 million views. I spoke with Hunter Walk at the Google headquarters last Monday.

He told me he's really pleased with the humorous clip, but that things are early in the whole online video advertising space and that the post-roll ad after the exploding Diet Coke spot is an experiment.

He and his crew are figuring out what's the best user experience -- and what ad format work for advertisers. Hunter says that Google's approach to online video advertising is "scalable." The company's technology capabilities for serving relevant ads along with a huge advertiser base will make Google formidable in this space, no doubt about that.

Hunter had previously run AdSense at Google -- so he probably has a pretty good idea how this is going to develop. Stay tuned.

See this video on Beet.TV:
http://www.beet.tv/2006/11/new_exploding_d.html

Category:

News & Politics

Tags:

• Hunter
• Walk
• Google
• Video
• Online
• Diet
• Coke
• Clip
• EepyBird
• Beet.TV

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