UT Dallas Marketing Conference: Paul Gillin on Social Media Crash course

Paul Gillin, well-known author and past editor of Computer World and TechTarget first discussed the decline in print media over the past several years and the rise of social media. In his crash course, Gillin illustrated how influence works in the blogosphere and described all the free online tools available to monitor conversations. He also presented a matrix of social media tools and when they should be used based on an organization's objectives. Gillin discussed the importance of positioning and voice, with an analysis of the top business blogs and why they're successful, sharing some tricks of the trade for generating buzz and recognition.

Category:

Education

Tags:

• social media Course
• blogs
• twitter
• linkedin
• facebook
• utd marketing