Melbourne Writers Festival 2009 cinema ad

War meets Humour, Horror meets Children's Literature, Mystery meets Sci-Fi.

The Melbourne Writers Festival
WHERE STORIES MEET

Friday 21st - Sunday 30th August 2009
Federation Square

Book now: www.mwf.com.au

JWT, who has masterminded and designed our brilliant 2009 marketing campaign (the 'most talked about poster series in 2009'), this year commissioned Sydney agency, Mighty Nice, to produce our stunning cinema ad. Mighty Nice have won all sorts of awards for animated graphics and you can see why in our ad. Watch it a few times - each time you'll see more loving and surprising detail. Mighty Nice call it a "a typographic journey through genres" and we used some of our past and present authors as the 'voice talent'. William McInnes was our Horror and War voice, Emilie Zoey-Baker lent her voice to the Kids part of the ad, Elly Varrenti took care of Sci-Fi and Fiona Scott-Norman was our voice of Erotica. A big thank you to all the wonderful people who gave up their time to help create this ad.

Category:

Entertainment

Tags:

• MWF
• William McInnes
• Emilie Zoey-Baker
• Elly Varrenti
• Fiona Scott-Norman
• JWT
• Mighty Nice

[MelbourneWritersFest]

Thanks folks! The video was done by a Sydney agency called Mighty Nice and they were commissioned by JWT who are the agency behind the MWF advertising and marketing campaign this year. The voices belong to William McInnes, Emilie Zoey-Baker, Elly Varrenti and Fiona Scott-Norman.

[k4asper]

Amazing

[scotthyldahl]

Wow. Loved this. Motion graphics are beautiful. Who produced this ad for you?

[hammondandthackeray]

Cool