Doom "Wall of Shoes"

South Africa is home to more than 100 000 species of insects. The most common way of killing them is with a primitive stomp of a shoe.To demonstrate Doom Super's legendary insect killing power, we took the most basic method of killing a bug and multiplied it by the killing power of Doom.

We constructed a 22 meter high can of Doom made entirely out of real shoes. Each sneaker, stiletto, and boot made up the individual pixels of the classic Doom Super artwork. If one shoe is deadly, imagine how deadly thousands of them are.


Name of Agency: TBWA\Hunt\Lascaris Johannesburg
Client: Tiger Brands
Product: Doom
Executive Creative Directors: Matthew Brink, Adam Livesey
Creative Director: Justin Wright
Art Director: Jade Manning
Copywriter: Vincent Osmond
Production Company: Continental Media, Mogul Engineering, Birthmark
Photographer: Vernon Reed
Account Manager: Vannessa Maswela, Nicci Valera, Nobesuthu Cele
Director: Brett de Vos
Sound: Theo @ Sterling Sound
Production: Craig Walker, Simone Allem, Ingrid Shellard

• Category

  Film & Animation