MSLGROUP transforms the city of Yubari (Japan)

With a debt of $330 million, Yubari City went bankrupt in 2007. MSLGROUP's mission was to transform Yubari through publicity, energize its citizens, and see it become economically independent by boosting tourism.

The campaign (orchestrated by MSL Japan) generated 150 million yen in advertising value with exposure including 100 newspaper mentions, 100 online media mentions, 30 TV mentions, and 53,100 blog entries. In addition, the annual number of visitors to Yubari in 2008 exceeded that of the previous year by 10%, while $31 million has been generated toward alleviating the city's debt.

Category:

People & Blogs

Tags:

• MSLGROUP
• PR
• Yubari
• MSL Japan
• Japan
• Cannes Lion