Intellavia Copywriting - Behind the Scenes of Content Development
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Uploaded by intellavia on May 10, 2011
This is a behind the scenes look at the copywriting process. Jourdan Hathaway, Director of Client Services and Copywriter at Intellavia, shares what goes on during a video shoot in effort to meet project objectives. This is for the Florida Hospital Foundation's "Generosity Heals" campaign. To see more, along with the final campaign outcome, visit http://www.facebook.com/note.php?note_id=10150189385956250
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