Making people "love" advertising, through Branded Entertainment. Slideshow at: http://www.slideshare.net/psambrakos/love-at-every-site
Watch "Love at first site" now on YouTube HD interactive video: http://www.youtube.com/watch?v=-sO2Q7THdi4
Presentation given by Panos Sambrakos, Executive Creative Director of OgilvyOne Worldwide, Athens, at the MIPTV conference at Cannes.
From the session "The Role of Brands in Storytelling", part of the "Creative Summit" at miptv 2009.
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