VT4 - 4i Nieuws Start (19950505)

VT4 (Viking Televisie 4) is a Flemish commercial television channel. It is part of ProSiebenSat.1 Media AG.

The channel began broadcasting on 1 February 1995. The channel initially had no Belgian broadcasting license and was transmitted via London (actually from the BBC building at Brookmans Park, Hatfield, Hertfordshire). The channel now broadcasts legally from Zaventem in Belgium. It is available on the cable network in Brussels as well as in Flanders.

At first the channel was aimed at an adult demographic but this approach was deemed unsuccessful and the channel moved to a youth-oriented schedule with many imported popular American programmes (like The Simpsons, My Wife and Kids, Friends), all of which carry Dutch subtitles. This approach has been more successful and the channel now has a market share of more than 7%.

The owners of VT4 also own and operate a sister station called VIJFtv.

(c) SBS Broadcasting 1995
(c) ProSiebenSat.1 Media AG 1995

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