Powerful Speech Openings - Organic Farming

Effective speeches have powerful openings.

This video is the first in a series which illustrate a way to use words and images to grab the audience's attention. If this was delivered as a talk, the words would be spoken as the images were shown in PowerPoint.

This uses the example of an organic dairy farmer who will give a presentation on the advantages of organic vs. conventional milk production to an audience of investors who will have been sitting through a series of pitches at an all-day conference. He needs to make an emotional impact before he gives the financial reasons why his business is a solid investment.

Powerful openings for speeches and presentations:

- Show you care about the audience and your topic
- Demonstrate your credibility and passion
- Are relevant to the audience's concerns

Options for powerful speech openings include:

- Tell a compelling story
- Pose a challenging question
- Make a significant statement
- Crush a cliche
- State a problem
- Establish a common bond with the audience

Don't be afraid of being controversial with your opening. Audiences love controversy. Always be controversial on issues - never on personalities. Controversial speech openings include:

- Challenging conventional wisdom
- Pointing out glaring inconsistencies
- Offering a clean, easily-understood solution
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I can help you create powerful openings for your next talk.

A talk that will grab the audience's attention.

Contact:
Ian Griffin
Executive Communications
http://www.exec-comms.com
ian.griffin@exec-comms.com
510-962-4721
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Category:

Education

Tags:

• Speeches
• speechwriting
• rhetoric
• dairy farming
• organic food