Brand You: Engage Your Brain

Tom Peters uses an example from Dan Coyle's The Talent Code to show how much more effective you are when you're engaged with what you're doing. Sounds simple, but the example provides an argument for adding challenges to your work. Find out more at tompeters.com.

Category:

People & Blogs

Tags:

• Tom Peters
• Brand You
• Dan Coyle

[blainewiak123]

Thanks for the information. Great help :)

[jgumm34]

Excellent example of why we should not spoon feed our people, clients or children. Make them work for the knowledge or anything else for that matter and it is much more likely to have value to the person you are sharing with.

[cantdrivefiftyfive]

I go to conferences and training where the 'cool kids' are typing on their computers, answering email, fixing problems remotely (I am an IT guy, so many conferences include IT professionals), talking to their neighbor, etc. And I think, "Why did they come all this way to do what they could do back at the office?" Obviously, they are getting 3/20 benefit, while I am getting 9/20 benefit (if I am not checking my iPhone for messages :-)

Good post Tom.

[Noospherebusiness]

I always called it the benefit of dyslexia!  I retain what I can read.

[annebrussels]

This is creative thinking : engaging the brain to remember key word. By stimulating thinking and practicing creative activities, your customers or employees' brain will be more engaged and more likely to cooperate or remember your brand.