Shep Hyken introduces his customer service book, "The Cult of the Customer."
( http://www.CultOfTheCustomer.com ) This short video introduces you to the five cults in the Cult of the Customer; Uncertainty, Alignment, Experience, Ownership and Amazement. The book is filled with strategies, tips and case studies that will help any size company/organization create an amazing customer experience that turns satisfied customers into customer evangelists. For more information about Shep Hyken and The Cult of the Customer, visit http://www.Hyken.com.
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