Know the Score 2010 cocaine campaign launch

The launch of the Scottish Government's 2010 Know the Score campaign highlighting the dangers of taking cocaine.

The campaign, which specifically targets 16-22-year-olds and will feature advertising in cinemas, buses and online, is aimed at making young Scots aware of the health risks of using cocaine - such as paranoia and chest pains as well as an increased chance of having a heart attack or stroke.

Glasgow Parkour Coaching student, 18-year-old Nina Ballantyne, encourages young people to make positive choices, such as getting involved in parkour, the activity made famous in the opening sequence of the James Bond movie Casino Royale.

And Dr Saket Priyadarshi, lead clinician with Greater Glasgow and Clyde Addictions Partnership, discusses the potential consequences of cocaine use.

Category:

News & Politics

Tags:

• Know the Score
• cocaine
• 2010 campaign launch
• parkour
• free running
• Glasgow Parkour Coaching

[69PH]

Good vid. Drugs are indeed for mugs. If people - not just kids - really knew what was in the cr@p they're banging up their hooters I'm sure they'd stop. Hopefully this video helps and good on the lass for taking part (little bit of work on that forward roll needed though :)

[misterthoth]

Good stuff. Pleased to the the Scottish Government are making an effort to try to reach young people in a way they'll understand and give them a positive alternative to getting wasted on drink or drugs.

[BlackieStuff]

Very well done!

[GeeTeeMTB]

It's too easy nowadays to get sucked into making a bad choice when it comes to drugs. Nice video on an important topic that doesn't come across as too preechy!

[thebigtunaboy]

Great campaign guys keep up the good work