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The Mobile Movement: Understanding Smartphone Consumers

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Uploaded on Apr 13, 2011

This video presents key findings from "The Mobile Movement: Understanding Smartphone Consumers," a study from Google and conducted by Ipsos OTX, an independent market research firm. The findings come from research conducted at the end of 2010 among 5,013 US adult smartphone Internet users. Google commissioned this research with the objectives to better understand how smartphones are used in consumers' daily lives and how smartphones have influenced the ways consumers search, shop and respond to mobile advertising.

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All Comments (141)

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  • Merrin Munroe

    Yet to do the stats test in the US, but in Australia more people use smartphones than you would believe. On public transport at least 80% of people are on their phones.. Often its at 100%. Doing a great deal at the moment for mobile website creation.. look me up at The Small Business Geeks..

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  • Ivor Fernandes

    Mobile is the new marketing for business to connect to their customers in the fastest way with the most direct action. Cost for mobile is far less then traditional media marketing. I think it is a clear choice. Look here for more info and stats on mobile and smart phones. mobiletextmarketing.blogspot.c­a and mobileappideasforbusiness.blog­spot.ca

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  • BrandBuzzer

    Buzz Your Brand Marketing ... servicing BC and Alberta small business who want to look and perform like BIG BUSINESS... Mobile Sites and Mobile Apps to put your business marketing 24/7 into the pockets of your current and future customers.

    search: Buzz Your Brand Mobile or text me at 1-250-299-8159... thx

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  • Terry Bean

    So important for the business owners out there to NOT FORGET their own backyard! There is A LOT of competition out there so it is VITAL to have the right resource. Call me for more information at 561-926-2866. Thank you Google for putting this information out there!!

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  • colleen wakefield

    mobil phones are mini computers. They are the up and coming wave of purchasing as well as information. The social network is crazy and yet it is wonderful to be able to locate a long lost family member or friend. The mobil phone is a money making avenue that i have began to dabbel in. check my website out cowakefield.gogvo.com. Making money that is computer and mobil friendly now that rocks..

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  • Joe Ippolito

    Let us help you develop your mobile

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  • Malcolm Ansell

    Like it or not, the future is here now, so understand it, use it, explore it and benefit from it!

    I hate seeing masses of people all looking at their phone, in public, in private, during quiet restaurant meals etc - human conversation is dying as are the skills of easy communication and the ability to relate and communicate with others!

    However, it's really hard to ignore the immense business opportunities that the medium offers, and I for one am up for that!

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  • MobileSitesandSEO

    Let's face it, this is the way the world is moving these days. Literally everyone has some sort of smart phone they're using.

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  • barmtrail

    M.A.D.E.  Mothers Against Driving Electronically

    Get behind it mothers, just like they did in the 70s with MADD

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  • barmtrail

    Interesting what this small stupid device is going to do to all its owners. Serious neck problems and the inability to think without it. We as humans cannot handle this type of addiction. My son was unable to find the driveway to the gym he was visiting because he kept looking at his device to show him where the gym was?!! We must stop looking down for the rest of our time here on earth, LOOK UP!! we are missing everything. And stop following the kardashians!  They are killing your brain!!!

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