Girl with Ice Cream Cone Ad: LBJ 1964 Presidential Campaign Commercial

http://thefilmarchive.org/

Johnson positioned himself as a moderate, and succeeded in portraying Goldwater as an extremist. Goldwater had a habit of making blunt statements about war, nuclear weapons, and economics that could be turned against him. Most famously, the Johnson campaign broadcast a television commercial on September 7 dubbed the "Daisy Girl" ad, which featured a little girl picking petals from a daisy in a field, counting the petals, which then segues into a launch countdown and a nuclear explosion. The ads were in response to Goldwater's advocacy of "tactical" nuclear weapons use in Vietnam. Another Johnson ad, "Confessions of a Republican", tied Goldwater to the Ku Klux Klan. Voters increasingly viewed Goldwater as a right wing fringe candidate — his slogan "In your heart, you know he's right" was successfully parodied by the Johnson campaign into "In your guts, you know he's nuts", or "In your heart, you know he might" (as in push the nuclear button), or even "In your heart, he's too far right" (some cynics wore buttons saying "Even Johnson is better than Goldwater!")

While losing quite badly in the 1964 election, some political pundits and historians believe Goldwater laid the foundation for the conservative revolution to follow. Ronald Reagan's speech on Goldwater's behalf, grassroots organization, and the conservative takeover (although temporary in the 60's) of the Republican party would all help to bring about the "Reagan Revolution" of the 1980s. Indeed, many of today's leading politicians first entered politics to work for Goldwater, including Hillary Clinton.

Johnson went from his victory in the 1964 election to launch the Great Society program at home, signing the Voting Rights Act of 1965 and starting the War on Poverty. He also escalated the Vietnam War, which eroded his popularity. By 1968, Johnson's popularity had declined and the Democrats became so split over his candidacy that he withdrew as a candidate. Moreover, his support of civil rights for African-Americans helped split union members and Southerners away from Franklin Roosevelt's Democratic New Deal Coalition, which would later lead to the phenomenon of the "Reagan Democrat". Of the eleven presidential elections that followed, Democrats would win only four times. Columnist George Will had this to say about the lasting effects of the 1964 election: "It took 16 years to count the votes, and Goldwater won."

The election also furthered the shift of the African-American voting electorate away from the Republican Party, a phenomenon which had begun with the New Deal. Since the 1964 election, Democratic presidential candidates have almost consistently won at least 80-90% of the African-American vote in each presidential election. The 1964 election was the only time in American history where all of the outer southern states (Arkansas, Florida, Kentucky, North Carolina, Oklahoma, Tennessee, Texas, Virginia, and West Virginia) went for one political party and all of the deep southern states (Alabama, Georgia, Louisiana, Mississippi, and South Carolina) went for the other political party. Significantly, the 1964 election was the first time since Reconstruction in the 1870s that a Republican presidential candidate carried the states of Alabama, Mississippi, and South Carolina. It was the first time Georgia ever voted Republican. In future elections these states, along with the rest of the South, would vote increasingly Republican. The 1964 election marked the first time in history that the Democratic ticket won the electoral votes of the state of Vermont, and the first time that the Democratic ticket won Maine with an absolute majority of votes cast, instead of a plurality. This was the first election in which the District of Columbia participated in the electoral college. There were 538 electors, compared to 537 in 1960; included were 3 electors for the District of Columbia, but this was offset by the U.S. House of Representatives membership going from 437 back to 435 when it was reapportioned in accordance with the 1960 census. 1964 would be the last time in which any candidate from the two major parties would receive at least 80% of the popular vote in a statewide contest (excluding the District of Columbia). Johnson took 81% of the Rhode Island popular vote, and Goldwater took 87% of the Mississippi popular vote.

http://en.wikipedia.org/wiki/1964_presidential_election

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[DaveDaShrubber]

Amongst the Johnson campaign's weaponry were such diverse elements as fear,surprise, ruthless efficiency ... and an almost fanatical devotion to President Johnson.

[osovscerdoreloaded]

I find this easy to masturbate to

[PALINSMITH]

Johnson - a self-loathing racist.

Had little empathy for the lives of American soldiers.

[redSHIFT69]

so you mean old people were stupid when they were younger too?