Marketing to Tribes, consumer groups, social media speaker - Futurist Patrick Dixon

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Uploaded by on Apr 24, 2009

http://www.globalchange.com Target groups marketing: Impact of tribalism on business: culture, niche markets, consumer groups, cultural belonging, family, team leadership, community, business unit, neighborhood, village, town, nation. Language and culture in tribal marketing. Tribal links based on interests, location, business. Social networking and new online tribes. How to strengthen corporate tribes, brand loyalty and customer commitment. Impact of Web 2.0, blogs, blogging and social networking sites such as LinkedIn, YouTube, FaceBook, Plaxo, MySpace, Twitter and Bebo. Building trust in tribes and enhancing corporate image. Lecture by keynote conference speaker Patrick Dixon for Stein Am Rhein - facilitated by Professor Prabhu Guptara.

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  • Do make comments here, and you can help others by pressing the star ratings and Favourite buttons above so people can find what is useful. Thanks.

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  • Great

  • good find thanks

  • interesting meeting

  • This is very good, I've got an essay which involves assessing "consumer tribes" and how marketers can influence them, this hasbasically set me on a path.

  • very good! Useful

  • very interesting video, this will help me alot with my research, thank you

  • Hey maybe we should meet cause your write and I'm doing it!

    Google: TDI 2006 Frustration-- start with that video (turn down volume if your ears are sensitive--Then click on the user info and read (find blog link) of our record on how to start a LemonAid recall. (Use the essence of a lemon law to aid you with getting a fair deal for your dyeing car that can't be fixed) Jacinto Noriega . ME Please contact me

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