AdWords Campaign Experiments: Defining your experimental changes (Step 2)

To improve your AdWords experience, we're testing a new tool that helps you optimize your account. AdWords Campaign Experiments, or ACE, does this by letting you accurately test and measure changes to your keywords and bids, ad groups and placements.

This video describes step 2 of running an experiment: defining your experimental changes.

For more information, please visit the Help Center at http://adwords.google.com/support/aw/bin/topic.py?&topic=28565

To learn about step 3: monitoring your experiment, visit http://www.youtube.com/watch?v=9orYdG_Vybg.

Category:

Science & Technology

Tags:

• Google AdWords
• AdWords Campaign Experiments
• ACE
• split testing tool
• Campaign experiments
• experiment
• howto
• how-to instructions