Is Google Analytics data a factor in a page's ranking?

A, from San Francisco asks: "Are stats from Analytics (bounce rate, time on site) a factor in a page's or domain's ranking?"

• Category

  Science & Technology

[peppeddu]

Because if the word ever comes out that they use it, people would flees Analytics like crazy.

[HunterDigi]

What google analytics gather are personal user stuff that the user is doing on that site, those are not relevant to the site's actual ranking so it's no wonder google doesn't use that data.

Also, if google were to use that data... wouldn't there be a big hole in the site ranking systems of those who use versus those who don't use ? Because google can't collect any data if the script it's not in the site and a user isn't actualyl running that script... basically: unreliable.

[Doug Sheridan]

So, if a company has large number of visitors that get to a site via means other than search engines (e.g., a link form another site, references in Tweets, RSS Feeds, etc.) then Google and other search engines are not aware of this kind of traffic? Is that correct? If so, is it also the case that Alexa and other traffic ranking groups are not aware of this non-search traffic?

[Phil Butler]

I will have our body language expert go over this later today, but my instinct tell me Cutts is not being forthcoming here. For one thing, creating a video segment to address something like this implies Google fears the other alternative being found out. More later

[Sergiu Draganus]

page rank not so much, page ranking - YES.. A LOT

[HellMind ZMaster]

I dont trust that.

How do we know thats truth. how do we know if our analytics id is being used to link our pages by google search :S

[tomwoods491]

cute .. like your clip .. keep it up =)

[agapitoflores001]

Is page rank really that important to webmasters. It seems like it is a big deal for them.

[webseoranking]

The rumors won't stop about using analytics in [insert whatever you want]. I've seen so many discussions about that, and google always denies it.

[TrafficIsGold]

I gave this video 5 stars for the answer = "No"