Nike Los Fearless Surfing Ad

Read about Nike's emotional marketing strategy on the emotional marketing blog at: http://602communications.com/site/?p=6788
Take a picture of any crowd, anywhere in the world, and odds are you'll spot at least a few Nike logos. Nike's brand is so amazingly powerful that it has found a way to simultaneously connect with diametrically opposed demographic groups - tribesmen in Africa, middle-aged American men playing golf, Japanese girls who love badminton, and Brazilian 20-something runners. And the beauty is that Nike doesn't have multiple brands. An American like me can watch a Nike ad from Europe, Asia or the Netherlands and still feel the same exhilaration. A lot of marketers complain about the difficulty of building brands that appeal to slightly different age groups within the same culture. We are lucky not to have Nike's challenge of building a wildly cross-cultural brand juggernaut that must connect with 10-year-old Icelandic soccer fans yet still appeal to California surf nuts.
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Entertainment

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• Nike
• athlete
• brand
• marketer
• marketing
• advertising
• emotion
• emotional
• commercial
• branding
• passion
• passionate
• sports marketing
• sports advertising
• advertisement
• ad
• brander
• emotional branding
• emotional marketing
• relationship marketing
• relationship branding
• archetype
• hero
• warrior
• athletics
• golf
• football
• soccer
• surfing
• surf
• los angeles
• the OC
• OC
• los fearless
• commercials
• spot

[BalladOfTheBlackGold]

sweet !