HIV/AIDS-Stigma-Yes No 1

"HIV/AIDS Prevention among Youth" Project is the biggest project on HIV/AIDS that has been done so far. It is sponsored by Asian Development Bank and is carried out by the General Department of Population and Family Planning, Ministry of Health. DIGISUN initially participated in this project as the sub-contractor of IDS Media Vietnam to produce 90 one-minute TV Spots with a variety of messages about HIV/AIDS prevention. HIV/AIDS is a sensitive topic that needs to be dealt with carefully. To fulfill this assignment, we have applied a bright approach which can be summarized in five words, say "young, creative, stylish, confident, and proactive" These are also the characteristics of the youth, the target audience of the project. Sensitive messages were smoothly and pleasantly imparted through various presentation styles including animations, music video clips, game shows, normal spots, blog-style spots and so on. These spots have gone far from normal communication spots and have become favorite clips for the youth which have been downloaded thousands of time.

Category:

Film & Animation

Tags:

• HIV
• AIDS
• HIV/AIDS
• Stigma
• Yes
• No1