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TVC - Where does money come from? (Chi)

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Uploaded by on Jul 4, 2009

The Institutes Rich Kid, Poor Kid program took its publicity and advertising to another level with a coordinated campaign encompassing print, broadcast, online and outdoor media. The highlight of the campaign was a half-hour television feature on NOW TV with Winnie Cheung, chief executive of the Institute, outlining elements of the Rich Kid, Poor Kid program and the Institutes corporate social responsibility.

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