Idaho Lottery's $500,000 Spring Raffle 2010

Supporting the new game is a stop-frame animation television commercial, developed as a collaborative effort by the creative services department at DaviesMoore, a Boise advertising agency and headed up by Boise State graduate, Jason Seivers.

Animation is tedious work and this commercial was one of the most challenging Ive ever done, said Seivers. The two to three second long shot that has multiple plants popping up in the field took three hours to animate and photograph.

To jazz up the commercial, the Lottery went with a local musical track from Treasure Valley band Spondee. The 1950s flavor, up-beat, indy-pop, easy-to-dance-to song was the perfect compliment to the sunshine and popping flowers.

Led by singer, song-writer Clint Vickery, the band formed in eastern Idaho while he was attending Idaho State University in Pocatello. The word Spondee is a poetry term consisting of two long or stressed syllables. Vickery says when he and fellow drummer Cody White started playing together they were the only two members and the term just made sense.

This is a great opportunity to have our music in a Lottery commercial, said Vickery before adding, It would be great if this exposure could help us get a record label, too.

At six members strong, the band plays about 70% of their shows in the Treasure Valley. With their roots at Idaho State University, they have a following in eastern Idaho and Utah, and also play shows in Oregon and Washington.

To hear the entire song, Stay Another Day visit: http://www.idaholottery.com/idahoraffle/

Local production house North by Northwest in downtown Boise completed the editing for the commercial. And there could be a reason for the familiar voice used for the voice over at the end of the spot. It is former Boise News Anchor Shannon Paterson.

Category:

Entertainment

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• Idaho Lottery
• raffle