Why meaningful brands will matter, Umair Haque, Havas Media Labs.mov

The views of Umair Haque, Havas Media Labs Director as to how brands and companies need to adjust their marketing strategies for the 21st Century.

• Category

  Education

[Pat Spray]

"And the van that comes around weekends

Selling fancy city things

Sold by the man in the trilby hat

And the whiskers spread like wings

You can hear him sing

Oh you can hear him sing

Can I put you on, people can I put you on

Tell you that I love you people

Sing a salesman's song and put you on" 1970 lyrics ... same stuff, different day.

[Waz ramzi]

10 percent of revenue will go to developing countries to fund programs for cleaning teeth for children and dentistry

[Mustafa Ak]

Could you give an example of meaningful differentiation for toothpaste companies?

[prohumanbeing]

wwwDOTthekeyonlineDOTcom a PERFECT example of doing this.