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The Content Interest Index: Feeding Your Site's Antlions

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Uploaded by on Oct 9, 2007

Web analytics do a great job of measuring the path that site visitors take down various "conversion funnels," but content managers have been unable to measure and improve interest in surrounding pages ... until now. Introducing the CII: Content Interest Index. Presentation is also my first attempt at the Pecha Kucha. Enjoy!

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Howto & Style

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Standard YouTube License

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