"Mum in a Hurry" TAC's anti speed TV ad

The target of speeding messages was broadened with this commercial that shows how the pressures of time and a busy day cause a Mum to rush from one thing to the next.

The outcome is depicted in one of the most graphic crashes ever shown, accompanied by a shocked mothers cries of Scottie.
Dont fool yourself, speed kills
Launched: 1995.
Victorian Road Toll that year: 418.
http://www.tac.vic.gov.au
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Category:

Autos & Vehicles

Tags:

• Mum in a Hurry
• TAC's
• anti
• speed
• TAC
• commercial
• Transport
• Accident
• Commission
• Victoria
• TV
• ad
• road
• trauma
• toll
• safety
• slow
• down
• kills

[pickett1987]

Why don't they have these ads in NSW? They would be so effective.

[nick06111226]

kids fult for NOT looking for vehicles before crosssing the road

[BRINAxFABxFOREVER]

sad ad though not really emotional

[doraemon8061]

IT always happens like this: If you are late for work and you hurry but arrive there safely, someone's gonna tell the hell of you off. BUT if you had an accident, it happens the other way round.

[Mattydo9000]

What's that a rag doll at 0:33

[ClubberMan100]

@bagfullofmushrooms we.....dont....care

[myhearthasahistory13]

Even if she wasn't speeding she couldn't stop in time ...

[agentz100]

This is the day she goes to prison for manslaughter

[bagfullofmushrooms]

its sad cuz the boys name was scotty

(thats my name)

[MrJeweRCinema]

My friend to me: pussy drive faster!" Me: Fuck you and out of my car."