Barbie iDesign Fashion Runway TV ad 2008

With nearly five decades as the global leader in "real world" fashion play, the Barbie® brand debuts an innovative, interactive gaming experience that gives tech-savvy girls a new way to play with fashion in today's digital age. Barbie® iDesign features tech-based fashion play through a CD-Rom computer game, a USB-connected scanner and collectible, "swipe-able" fashion cards.

Barbie® iDesign™ is the newest introduction from the "Barbie Tech" group, and builds on the success of Barbie Girls™, a hybrid play experience that combines a real world, doll-inspired music device with a virtual world platform. BarbieGirls.com, the first global, virtual online world designed exclusively for girls now boasts more than 9.5 million registered users worldwide and has been referred to as the "fastest growing virtual world ever".

Continuing to tap into how today's girls play, and expand the Barbie® tech line-up, Barbie® iDesign™ turns fashion play traditionally experienced through a doll into an interactive, computer-based game with scannable fashion cards. With Barbie® iDesign™ girls become the ultimate fashion stylist through a highly creative and engaging gaming experience.

"Based on the success of Barbie Girls, we know girls love experiencing the core play elements of the Barbie brand in a tech-based way," said Rosie O'Neill, "Chief Barbie Girl". "Barbie has had a nearly five-decade long relationship with girls because she continues to evolve as girls evolve. The launch of Barbie iDesign and the expansion of BarbieGirls.com demonstrate Mattel's continued commitment to delivering category-leading play experiences by staying at the forefront of girls' trends."

Fashion Design Goes Hi-Tech

Barbie® iDesign™ delivers next generation fashion play through a CD-Rom computer game, USB-connected scanner and trading-card sized, fashion cards. There are 200 different, collectible fashion cards, consisting of various hair styles, tops , bottoms, dresses, shoes, accessories and fashion models, and each has a unique barcode that when "swiped" through the USB-connected scanner, is uploaded to the "Design Studio" closet within the PC software. Once fashions are scanned and loaded on the computer, girls can play fashion stylist and create more than 21,000,000 fashionable ensembles in the game's "Design Studio." When the fashions are runway ready, girls are able to customize their fashion show in the game's "Fashion Runway" mode of play. In the "Design Studio" and "Fashion Runway" modes of play girls can:

Create unique fashion looks for different "fashion models" (Barbie®, Teresa®, Nikki®, Summer® and Raquelle®) by mixing and matching the different fashions that have been swiped and added to the "closet"
Design a fashion "Runway Show", starring the "fashion models" in head-to-toe looks the player has designed. Girls can also customize the music, lighting and theme of their runway show
Additionally, there are many fun, fashion-themed activities girls can play in the "Designer's Club", where models, fashion editors and tired designers can relax. In the "Designer's Club" girls can:

Watch the tape of their "Runway Show" on the big screen
Design a magazine cover using images from their "Runway Show" or the "Design Studio"; girls can also customize the cover by adding text and decorations
Use the fashion cards and scanner to play four different fashion card games including Style Challenge™, Fashion Match™, Closet Cleanout™ and Fashion Finder™
Barbie® iDesign™ Fashion Cards also have additional play value once they have been scanned. These innovative mix-and-match fashion cards are also transparent, allowing girls to create unique looks in real life as well. Each fashion pack includes nine scannable fashion cards (dresses, tops, accessories, etc), three background cards featuring various locations such as the beach or the mall, three model cards, including Barbie and her friends, plus a fashionable frame to display their signature looks. The fashion packs are available in different themes: Rocker, School, Casual, Party, Princess, Bling, Beach and Sporty. Girls can collect them all to continue to create fresh new fashions.

The Barbie® iDesign™ Ultimate Stylist™ Game/Set includes a sleek vinyl case that holds up to 200 collectible fashion cards as well as the iDesign™ CD-Rom and scanner for an average retail price of £34.99
The Barbie® iDesign™ Fashion Cards are available for an average retail price of £4.99

Category:

Entertainment

Tags:

• Barbie
• iDesign
• Fashion
• Runway
• PC
• cards
• Mattel
• advertising
• commercials
• tv

[trollo]

It look nice, i want it.

[JONASCHICKFOREVER211]

i have it i love to so much

[tonyhawksvw09]

does anyone know where, you can buy this plz tell me, i gotta replace mine

[kicker941]

i have it !!!!!

[MissKittycatLove]

that girl that says ''I'm a desiner'' was in a MGA entertament comercial with bratz

[5clubbs]

i toatlly have this some peaple say that it dosnt work butt it does i love it

[Barbiebratzgal123]

I have a fashion plates sorter from barbie idesign.. its not something you do on the computer.. you make you outfits then they go on a picture frame thingy

[parisrocks100]

awwi wont but its 2010 :(

[Markdavidman]

i have it

It is quite fun I always used to pretend the cards were credit card LOL

[alexbabs12345]

I have this! It's soooo fun! lol I loved when they put the cards in free w/ the Fashion Fever Spring/Summer 2008 dolls!

[Watslee]

nat croll is so hot

[quinkalinkata333]

omg i have it