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Eyecube A & Q with Faris Yakob

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Uploaded by on Sep 28, 2009

Faris is the EVP Chief Technology Strategist at McCann Erickson New York and the author of the frequently brilliant, Talent Imitates, Genius Steals blog. Here's his take on the Advertising profession and getting corporations to change what they do.

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People & Blogs

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  • Thanks for the thoughts mindrallycm

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  • Take it back to grade school with a little show and tell. Be patient. Be simple. Be a good communicator.

    Maybe incorporate this change on a small project within the firm. If the project succeeds, people will be interested. A change will grow outward from there.

    People don't like change, especially if they don't experience it first hand. Give them this first hand experience, one person at a time, one project at a time and so on.

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