Michael Grecco Hasselblad H4D-40 Shoot Documentary

http://www.michaelgrecco.com/
http://www.hasselblad.de/ueber-hasselblad/h4d-40-films.aspx
Michael Grecco was one of three seasoned shooters who were the first to get their hands on the new Hasselblad H4D-40. Check out the behind the scenes video about the making of this shoot.

This international ad campaign will run in conjunction with the release of the new camera and a gallery show in 50 countries. Since Hasselblad was the first camera to go to the Moon, Grecco took the shoot to Death Valley, California as he wanted to create an other worldliness to the images.

Category:

Science & Technology

Tags:

• Michael
• Grecco
• Hasselblad
• documentary
• h4d
• h4d-40
• behind
• the
• scenes
• photo
• shoot
• fashion

[helthuismartin]

Thiss is the ultimate top off photography.Amazing fantastic proffessional.nice video bytheway.

[Ronnelsky]

Is that a G10 on his shoulder?

[bosqueroxi]

Just one question: at what hour the shoots took place? The lihgt is perfect.

[FrancescoTNM]

Grecco u are a monster! Love your philosophy!

[bcaulf]

What three words would pop up that personify Hasselblad? Taiwan, plastic, and anticompetitive. I love it!

[Unrix]

amazing!

[raduandreyi]

wow

[ziryab92]

@alanbstard4 The photograph you see at 5:18 is directly from the 'Blad. Adjustments are made in the Phocus software. Notice the how the dynamic range is vastly improved over 36x24mm DSLR's + the lighting that he does would not be possible if not for the 1/800 flash sync with the leaf shutter.

Now print very large, and you will discover the tremendous amount of detail and colour density that the camera gives you.

[tscholent]

@NEWKOMMA his nipps have been wet eversince he laid eyes on that camera and when they told him the figure for his comments...

[alanbstard4]

@lilduck99 lol