Visualizing Desire (Brian Knutson, Stanford University)

Stanford University's Brian Knutson is unraveling the mysteries of human desire with state-of-the-art medical imaging. Knutson's research sheds new light on how individuals make complex financial decisions, and offers new ways for alleviating schizophrenia.

Prof. Brian Knutson's website:
http://www-psych.stanford.edu/~knutson/

Stanford University:
http://www.stanford.edu/

Stanford University Channel on YouTube:
http://www.youtube.com/stanford

Category:

Education

Tags:

• science
• technology
• neuroscience
• medicine
• psychology
• desire
• visual
• emotion
• electrode
• stimulation
• reward
• circuit
• brain
• MRI
• anticipation
• money
• signal
• investing
• mental
• health
• decision
• making
• choice
• activation
• nucleus
• accumbens
• schizophrenia
• Brian
• Knutson
• Stanford
• research

[lyrialzander]

Extremely Interesting.

[TAz69x]

I Love this lecture; I should have gone to Stanford =p

NAcc is the most interesting component of the reward circuit, and the very brain IMO. Along with the Ventral Tegmentum and Substantia Nigra ^^

One day I'm sure devices will be invented which allow direct stimulation, and could be programmed to respond to specific situations as well (eg. weight loss, working out, going to work, avoiding chocolate, etc.); there's a huge foray of possibilities present. High-reward for preset circumstances.

[lovelplants]

interesting and very nice.. i can make complex financial decisions i guess..

[happinesson]

exciting and visually interesting! Nice to know that there are people highly motivated to conduct such study of human brain.

[thegreeensky]

nice video.. so interesting...

[thebigfootme]

very interesting!

[agapitoflores001]

This is inspirational. Nice video.

[returnoftheramble3]

Even if I earn money, they won't let me have it. How they take it is creative. It's always annoyed me that even when I earn things or perform better than people, how they deserve whatever I have. Maybe I can't get excited anymore.