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How will readers use DOMINO?

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Uploaded by on Sep 10, 2009

DOMINO readers will use DOMINO to provoke conversation and action in and across work groups. Whether leading a department, a product or service line, a brand or a whole organization, readers will use the examples, tools, exercises and guiding metrics to get past the general notion that customer experience is good, to achieve a clear target customer experience and daily actions that drive real and positive financial performance.

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