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WWF challenged Shell's greenwash and won

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Uploaded by on Aug 22, 2008

The Advertising Standards Authority (ASA) upheld WWF's complaint against an advert placed by Shell in the Financial Times earlier this year, which suggested that oil sands were a sustainable energy source. The ASA - the independent body responsible for regulating UK advertising - branded the advert 'misleading', due to its ambiguous use of the word 'sustainable'.

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Nonprofits & Activism

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  • Oil sands, sustainable? lol

    Who would believe that?

  • I SUPPORT WWF INTERNATIONAL!!!!

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