NewBalance - Ndividual stop motion commercial

Unveiled for the first time at the 'Bread & Butter' tradeshow at Barcelona earlier this year, the Ndividual sneaker concept is part of the New Balance Fall/Winter 07/08 collection and has now been released across Europe. To match your pair of Ndividual sneakers with your clothes, the black or white shoes come with 3 'N' Velcro logos and pairs of laces. Optional camouflage and neon coloured N logos are sold separately.
The future of advertising belongs, in part, to the consumer. Inspired by the recent surge in user-generated content, this Ndividual spot puts the usual 'ad-land' glossy finish and expensive post-production effects aside, in an effort to connect with the target audience.
Coupled with an online interactive microsite, the video aims to address younger people in a visual tone close to what they experience and produce on social sites such as youtube.

Category:

Film & Animation

Tags:

• NewBalance
• New
• Balance
• advert
• stop
• motion
• Ndividual
• footlocker
• animation

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