Theme 7: The Art of Persuasion - Zeitgeist Europe 2010

All leaders are marketers at heart, striving to influence behaviour and win hearts and minds. In this session we look beyond the gloss at the nuts and bolts of great communication, to understand what works (and what doesn't) and how this is changing in today's media-literate world. What can business leaders learn from these masters of persuasion - in terms of getting noticed, communicating ideas, and sparking creativity?


Sir John Hegarty (Worldwide Creative Director, Bartle Bogle Hegarty)
Alan Edwards (CEO, The Outside Organisation)
Lord Philip Gould (Vice-Chairman, Freud Communications)

Moderated by: Matthew d'Ancona (Political Columnist, Sunday Telegraph & Evening Standard)

***Please note that all the videos feature YouTube's new Captioning feature. To turn this off or on, simply click the 'cc' button in the bottom right corner of the player. As this is a brand new technology, there may be a few syncing slips - please bear with us as we work to perfect***

Category:

Science & Technology

Tags:

• zeitgeist google europe 2010
• Sir John Hegarty
• Alan Edwards

[XCritonX]

We need to see more leaders, each one with less power. Diffused power is far less dangerous than the current concentrations of power. Be your own leader, grab your own power.

[christuimbirek]

zeitgeist venuse project? or somthig els? very intresting bdw tnx for posting



[Lynleyland]

@carolinagsings77

But mostly they indeed do not know.

How would someone without tech knowledge know they wanted a laptop before someone actually built and marketed it?

You give the gen-pop far too much credit for intelligence, wisdom and forward-thinking.

Most people are working the clock round to pay expenses, not much time for deep-thinking. I am deeply sorry to say that the "Average America" truly is average in virtually every way. And this gives me no pleasure to know or express it.

[carolinagsings77]

WAIT A SECOND HERE!!!

THIS INFORMATION IS THE COMPLETE OPPOSITE FROM WHAT THE TRUE ZEITGEIST MOVEMENT IS ALL ABOUT!!! THIS GUY ACTUALLY SAID THAT "THE CONSUMER DOESNT KNOW WHAT THEY WANT"!!!!! DECIET RUNS RAMPED!

In the true movement we want people like this out of "power". Being that power is really equivalent to RESPONSABILITY!

These types of people care for self interrests only, priorities lay with the self.

QUESTION EVERYTHING!

[GiDesignMrktg]

They aren't deleting sites they are merely blocking them with the help of the browsers and then requiring you to register with them to fix it. its brilliant actually because what they are doing is spreading the notion that when you see a google seal on a site it must be safe. and they are spring boarding this idea by shutting random sites down that have nothing wrong with them. like i said before; creating terrorism and selling us security.

[GiDesignMrktg]

the interesting thing is that you cant get your site re-evaluated unless you create a google webdeveloper account. if you think about that for a second you'll realize that you are now registered with google as an internet publisher and all your info "if entered accurately" is now in a nice neat little searchable database that is directly linked to the CIA, FBI and thus the Crown.

[GiDesignMrktg]

i am a webdesigner and have had 3 clients that have been shut down in the name of protecting the public from malicious scripting that may or may not be installed on the site. So i reuploaded the so called "infected" which looked identical to the ones i was replacing them with (codewise). then google approved them and now wants me to put the google seal of approval on the site to make everybody feel safe when visiting. 

[KelferMookie]

@GiDesignMrktg I like what you said, but can you provide proof about the whole Google having the power to delete websites thing?

[KMTlondon]

This is alright

[GiDesignMrktg]

a perfect example: Google, once a lowly search engine having only the power to gather and display relative content to your inquiry and only on their website, has mysteriously gained the power to shut down any and every website at will in the name of internet security. how does a company get permission to do this? its simple... it starts around a table seated with people that have that power. this company is spawned directly from the same people that are creating terrorism and selling us security