Newhall-LaBella-VallartaSupermarkets.wmv

A 13-week campaign giving away 25-cent coupons for any La Bella product in Vallarta Supermarkets is coupled with a contest to win a $1000 grocery value gift certificate.

The promotion is the latest venture aimed to connect with the Hispanic community, a market segment increasingly attracted to the La Bella brand which represents a message of beauty, quite literally.

The natural connection with the brand has proven advantageous to Newhall Laboratories, the creator and producer of the La Bella line, as the latest U.S. Census figures underscore growth of the Hispanic population, equating to 12.5 percent of the U.S. population or 35.3 million residents.

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News & Politics

Tags:

• hispanic marketing
• hispanic advertising
• beauty products