MSNBC: Are you a leading company or a company that leads?

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Uploaded by on Jun 29, 2011

November 15, 2009
Are you a leading company or a company that leads? Simon Sinek, author of the new book, Start with Why, says some entrepreneurs may be surprised to find out there's a difference.

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  • Thanks Simon!

  • Great interview Simon! "Start with why" is a fascinating book. I loved it for it's diverse case studies and the consistent theme of how 'Why' companies are succeeding all around us. "Ppl dont buy what you do, they buy why you do it." Cheers!

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