Added Value: Direct Marketing for Farmers and Ranchers
Loading...
Uploaded by cookingupastory on Oct 25, 2009
For more Stories, Food News, and Cooking Fresh videos, visit http://cookingupastory.com
The Imperial Stock Ranch, which began in 1871, faces a new and serious challenge to its very survival: how to create new markets for its products to compensate for longstanding existing markets that have declined or shifted overseas. Some bold steps were needed to rethink what to do with the wool from the sheep they raise on their 30,000 acre ranch in Eastern Oregon. Their solution? Direct, value-added marketing to yarn retailers and apparel designers.
This is the first in a series of how-to videos funded by the Sustainable Agriculture Research and Education (SARE) program and produced by Cooking Up A Story. SARE is pleased to be part of this cooperative venture, and to share the rich heritage, knowledge, and individual stories of some of our past farmer grant recipients. As Jeanne Carver notes in the video, SAREs Farmer Rancher Grants program provided critical assistance for them as they embarked on a new marketing approach.
- 22 likes, 1 dislikes
-
Link to this comment:
- 14:48The Next Step: Adding Cover Crop To A No-Till S...by cookingupastory9,541 views
- 4:39Cake Decorating: Fun With Fondantby cookingupastory3,226,212 views
- 5:56Cooking Up A Story: Food News—The Farm Bill-Part 1by cookingupastory6,034 views
- 4:07Food Network: Community Supported Agricultureby cookingupastory45,347 views
- 8:32Boost Your Impact With Buyers - Part 2:Pricing ...by fashioncapital539 views
- 8:10Grandvewe Sheep Cheeseryby 56dianerae7,441 views
- 5:14Marketing Strategy - Adding Valueby jaslocombe3,046 views
- 4:13Migrating the Sheep - America's Heartlandby americasheartland6,067 views
- 6:01Raising Beef - A Nebraska Traditionby NEBeef14,626 views
- 4:24Sheep Shearing in Delta, COby MDPVideo6,176 views
- 8:45The Ranchersby Avidx221,275 views
- 4:14Drought Devastating Texas Ranchersby TexasPublicRadio915 views
- 2:29How BC Assessment assesses and values property ...by BCAssessmentVideos13,584 views
- 5:431 MILLION pounds of Food on 3 acres. 10,000 fis...by GreenLearning275,468 views
- 3:47Jaemor Farm and Market Sells Direct To Consumersby GeorgiaFarmMonitor1,536 views
- 4:08Value-Added Service Video 7: Service First Vide...by sqies2,721 views
- 2:42Terra Beata Farms - Describing a culture of val...by acsbe227 views
- 9:00Learning from Prima-Agri Products Malaysia Exp...by michaelmayo21148 views
- 3:05Sexy Female Rancher Feeds the Bullsby blkphoto58,224 views
Id like to know your processor for your washed wool, and spun into your colored yarn. Also blankets, and throws, and rolled wool for padding mattress in a very old fashioned way. Also butcher paper is really green too.
krglongbourn 1 year ago
You'd think a rancher would be more conscious of Green practices. Besides the excess plastic, there's the zipper and the bell. All that stuff will be sitting in landfills for a few thousand years just so somebody could have some yarn...
ninjayang 2 years ago
I'm with faylinameir. The packaging looks like the same stuff they use for our comforters. Cut the packaging in half and be more green friendly.
sweet4u21 2 years ago
omgoodness kiss the lamb thats gonna be lambchops? eeep
ccm800 2 years ago
Wonderful! I was beginning to worry that you processed and dyed the wool yourself. I checked out your website and got the answer. Lovely wool. I'll pass this on to my local knitting shop in case he'd like to carry your product.
What lovely, sweet-faced sheep you have!
WhiteTiger333 2 years ago
i have a problem with their packaging, thats a BIG waste of plastic, did you see how little was actually in that bag. Not to mention the page protector they put their paper in. Cut the packing in half, and wrap the paper around the yarn and then put it in the new half size packaging. More eco friendly and would save you money in the long run. Seriously =\
faylinameir 2 years ago