Hyundai Car Parts For The World

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Uploaded by on Dec 29, 2011

In February 2011 a team of Hyundai engineers decided to bring to life their company philosophy 'New Thinking New Possibilities'.
After completing an extreme cold weather test drive for the iX35, the companies leading SUV brand, they decide to use its parts to make a difference.
The ambition was to bring some sunshine to a small community named 'Laxforsens', a remote and inhospitable location in Northern Sweden, 145km inside the Arctic Circle.
In winter, the day can be as short as 3 hours, the temperature as low as --50c, and the daily commute cold and treacherous.

Check out the story of the Hyundai engineers and their "New Thinking New Possibilities" mission. This is what happened...

Sponsored By Hyundai Motor

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