Marketers - Welcome to your Perfect Storm. Your brands are being commoditized, media fragmentized, and the trade and your customers disenfranchised. No longer can you hope to shout your way into your consumers head, heart and hands with media and trade dollars. People are increasingly turning to their social networks to form their opinions, make their allegiances, and decide on purchases.
Good job Tony. I have to grudgingly acknowledge that you are a great communicator. Tom Beakbane
siranthony1 2 years ago