ACT Responsible: "Great ads for a better future", Cannes 2005

: Sustainability ought to be a top priority challenge for all, yet it still suffers from a low level of awareness. The skills and creativity of advertising agencies are therefore becoming increasingly vital to promote sustainable development. "ACT Responsible" goal in 2005 is to gather advertising campaigns on sustainable development created worldwide, to promote this work to an international public through AdForum.com and exhibitions including Cannes, June 2005 (during the Cannes Lions festival).This will serve to share good practices and inspire sustainability-related advertising creation and help to make the world a better place.

Category:

Nonprofits & Activism

Tags:

• Cannes
• Advertising
• Festival
• Ads
• Social
• Environmental
• Ethical
• CannesLions
• Publicité
• Environementale