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Google Analytics - Rules for Revolutionaries

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Uploaded by on Sep 13, 2007

Avinash Kaushik describes how companies large and small can get the most value from web analytics.
http://analytics.google.com

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Howto & Style

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  • Avinash is the man. Who gives a crap if he says "sucks". How about worrying about something that actually matters - like your visitor data. I love that he talks in "plain english" instead of industry jargon.

  • Very true that a key to successful use of analytics is the human element. Those who can see patterns and opportunities to make the improvements that lead to user satisfaction.

    Testing is a critical step that is overlooked by too many companies, especially given the speed with which changes can be made on the Web.

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  • Very useful tips to go with analyzing the sucess and failure with your Organization's objective. Experimentation is a must. Analysis is a must too, and never stop with your testing strategies

  • Common sense and straight talk is so refreshing!

  • Samuel Untermyer's speech, which was printed in the New York Times in 1933 to create anger towards Germany.

  • I have to agree, awesome, pertinent information. I was distracted by the choice of vocabulary.

  • Great information on here. Thanks for sharing. Just one thing though, out of all the presentations I heard the term "sucks" quite a bit. I guess standards have relaxed and maybe Google is very open and casual, but I found it to be a little unprofessional.

    But the GA information is quality for sure.

  • A nice easy way to learn more about how to understand and approach your Analytics data.

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