Jacques Séguéla

At 25, he graduated with a Ph.D. in Pharmacy. For such a mercurial and restless personality it was the wrong start. He set off again on a different route and achieved the first round-the-world trip in a French car. (A book followed -La terre en rond- his first success, with 120,000 copies sold). And so began the unbridled gallop which within 20 years saw him hailed as France's n°1 adman.. First stage - "Paris Match", where he worked for 2 years as a reporter. Second stage -"France Soir". Pierre Lazareff promoted him to editor-in-chief, at the age of 30. Anyone else would have said they'd made it to the top. Jacques Séguéla said goodbye to journalism.

At 35, he met the one true professional in his life - Bernard Roux. Roux Séguéla was born. The agency's first ad showed President Pompidou steering a Mercury motor-boat. Which led to the print-run of "L'Express" being stopped and the spectacular launch of Roux Séguéla.

At 40, explosion : the launch of Carrefour's Produits Libres, adjudged by the public as the best advertising of the past 30 years (source : IFOP).
The following year, opprobium : Jacques Séguéla simultaneously created the poster campaigns for Mitterrand, Chirac and Giscard d'Estaing.

At 45, the first of his books on advertising is issued, "Don't tell my mother I'm in advertising, she thinks I'm a pianist in a brothel". An autobiography, but also an ad industry love story. The following and ending of the adventure is titled "Hollywood washes whiter". It's the method. Success comes with the campaigns : Citroën and the « Chevrons sauvages », Dunlop and its welknown love-torture-test, Carte Noire a coffee named Desire, Woolite and its stars.

Next year, Jacques Séguéla, with a dash of Force Tranquille, took advertising into the annals of French history. François Mitterrand became President and the 'enfant terrible' of French advertising became its leader. 7 years later his success has been renewed by the re-election of François Mitterrand.


At 50, his book "Fils de Pub" came out and is followed by "Demain il sera trop star" in 1988, "C'est gai la pub" in 1990. The books of the son of ad are now translated in 10 languages, turkish and japanese included.
That is also the time for campaigns in the East. He went to Bulgaria help Gelio Gelev, to Hungary Joseph Antall. At last in Austria Frantz Vranitzky the great escape of the democracy. This will be the theme of his 8th book : « Vote au-dessus d'un nid de cocos* ». The campaigns follows : Club Med, the best idea since the invention of happiness, Vuitton the spirit of travels and ever and ever Citroën in the top of the hits in creativity. Every year adds a new book : « Pub Story », a story of international brands and advertisments, and « La parole de Dieu », an analysis of the 14 mitterrandian years.

This last decade was also the one of internationalization. The group RSCG has been established in all the European capitals and in the United States.

At 55, it is the merger of the third French group with the first one, Eurocom, in order to set up the first French agency and the first European one : EURO RSCG of which he is the Vice-Chairman in the world.

At 70, Vincent Bolloré became the President of Havas. Jacques Séguéla is still Vice President of the group, in charge of creativity around the world. He also takes part in the launching of Direct Matin, Direct Soir, Direct 8.

At 76, he has written 25 books, he has travelled 100 times throughout the world, had created or taken part of 1000 campaigns. His last two Works are : « Autobiographie non autorisée » et « Génération Q.E. ». Now, he says that old age begins when regrets overcome dreams.

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