This is a video book review of The Paradox of Choice by Barry Schwartz from Eric Pratum, Associate Director of Digital Strategy & Analysis.
It was a lot less directly applicable to nonprofit marketing than I thought it would be. That being said, I believe there is a lot of valuable information in the book for nonprofit marketers. I would just recommend it as a secondary or tertiary book choice because I believe there are more applicable books that one could start with.
For the associated blog post, visit http://bit.ly/PofChoice Distributed by Tubemogul.
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